Crowd Powered: Why Hollywood Will Turn to a Technology it’s Always Hated

It’s the premiere episode of “Game of Thrones” season 7.  Everyone in your living room shuffles around, giddly positioning themselves for the television event they’ve waited an entire year for.  Not patiently, either. They’ve waited like children in a DMV. They’ve waited like a dog next to the door when you say “outside?”

At last, the lights are dimmed and the inevitable shushing of the final giggles marks the moment where it’s time to get serious.   The first ominous keys strike as the episode begins. 503 Error.  Service unavailable.  What!?

1.service unavailable

As HBO Go crashed disappointing millions of fans, the geekiest among us couldn’t help thinking,  “Why did this great tragedy happen and how can it be prevented?” Atomic Network, a streaming TV network for ‘techies, trekkies, geeks and gamers’ seeks to answer those questions and offer a solution.

Online video streaming can be extremely expensive to serve and difficult to scale.

It’s a challenge even for the biggest companies. This problem will be faced by an increasing amount of networks as they shift to streaming their content directly to their audience online rather than just delivering their shows and movies via cable TV.  Streaming 4k video will only exacerbate the matter.

It’s ironic, then, that the answer to one of Hollywood’s greatest technological challenges lies within a technology it’s long considered an enemy; BitTorrent.


Networks can lower cost by tapping into the power of the crowd.

BitTorrent has been an extremely popular and controversial technology for the last 15 years. Though its infamy in show business has roots in its ability to enable the illegal sharing of copyrighted content, its peer-to-peer file sharing technology offers several major advantages over the traditional model of file delivery. By utilizing a BitTorrent based peer-to-peer model,  Atomic Network aims to dramatically reduce cost and make its services far more scalable.

Almost every video streaming service uses the client-server model to deliver video. When you stream or download video, your computer is the client and you’re being transmitted the file from the server. This is the model the internet itself is based on, but there are problems with this model. For one, these servers have limited capacity, so the more users you have downloading the file, the smaller your slice of the bandwidth pie and the slower the file will download. Further, these servers represent a central point of failure. If there is far more demand for the content than the server can handle, it could crash, interrupting the experience of hundreds or thousands of clients. This is what happened to HBO GO for the last few premiere episodes of “Game of Thrones.”

Read the rest of the article here.

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