Strategy Consultation

Empathize

  • research
  • interview
  • survey

Hypothesize

  • Analysis
  • Personas
  • Problem Statements

Ideate

  • Mind Maps
  • Skits
  • Story Boards

Deliverable:  Written Strategy Overview

Content Marketing Campaign

  • Build basic offer landing page funnel
  • Implementation of analytic program
  • Creation of images, articles and videos
  • Lean content program, starting with images, scale to articles then videos
  • Using small amounts of paid promo to boost visibility
  • Refinement of landing page based on content feedback
  • Ad scaling
  • Post Campaign Analysis

Deliverables: Video - 1 Teaser, 1 Trailer, 1 Explainer